DAO Studio. Product design for startups, SaaS and digital-first businesses.
We turn complex ideas into digital products people understand, trust and want to keep using — from early product thinking to polished interfaces.
Four ways we work with you.
Pretty isn't enough.
Every design decision should have a job.
Does the user understand what the product does?
Can they reach value faster?
Do they know what to do next?
Does the experience build trust?
Is there a reason to come back?
Can the business grow without making the product worse?
These are design questions too.
We care about the interface. But we care just as much about what happens because of it — understanding, activation, conversion, retention and growth.
Because a beautiful product nobody understands is still a bad product.
Fast cycles. Real feedback. Better decisions.
AI accelerates the work. Human judgment shapes the product.
Think
Built on real product experience.
Selected figures and achievements reflect products Karina Hasanova contributed to prior to founding DAO Studio.
DAO was founded by Karina Hasanova after a decade inside digital products — from early-stage ideas to products used at global scale.
The studio brings that product experience into a smaller, faster model built for startups and growing teams.
Pricing, transparently.
Solve one critical product challenge — fast.
From early idea to a product your team can build.
Strategy, structure and custom design for startups and digital products.
Senior product design support that grows with your team.
Product design and development, scoped as one engagement.
Every product is different. Final pricing depends on scope, complexity, timeline and team needs.
Get a Project EstimateHave something worth building?
Tell us what you're working on. We'll come back with the right way to approach it.